Hennessy X LeBron James
Projection Mapping at the LA Coliseum
Artwork shines with RGB laser projectors and high-tech fabric
Quince Imaging partnered with Game Seven Agency for the Hennessy x LeBron James Limited Edition Bottle Launch at the iconic LA Memorial Coliseum. Quince brought cutting-edge technology to the event, utilizing high-tech “blow-through” fabric and Christie RGB laser projectors to create a breathtaking projection-mapped backdrop for this exclusive gathering.
The centerpiece of the evening was the grand reveal of a custom mural of LeBron James, projected onto the Coliseum’s exterior. Commissioned by Hennessy and designed by acclaimed artist Stefania Tejada, the mural celebrated the collaboration while honoring LeBron’s remarkable legacy.