TV Interview: Scott Williams on WKYC-NBC TV - "Casino Light Show" [VIDEO]

Casino Light Show

Reprint from WKYC-NBC TV Cleveland | Published on May 16, 2012

One of the most spectacular sights at the Horseshoe Cleveland Casino is actually outside.

It's a light show projected onto the former Higbee building.

The project took more than 500 hours to create, using cutting-edge technology.

"It enables you to bring in some really cool graphic effects and employ them on an architectural surface," says Scott Williams, of Quince Imaging.

The company, located in Washington D.C., had a team come to Cleveland and measure the building inch by inch.

They then used the data they collected to build shadows into the building so that it could appear to come right off the building itself. It takes eight, high-definition projectors to present the 3D projection on a 2D surface.

"It's a fine line. If you're not bright enough, the illusion is lost," said Williams.

The designer wouldn't tell WKYC how much it cost to put the project together. All bets aside, their gamble paid off.

"We wanted to give Clevelanders something they had never seen before," said Jennifer Kulczycki, with Rock Gaming.

If you didn't get a chance to see the video, you have until Wednesday night to see it.