New Immersive Technology Trends for Sports and Live Events in 2023

In an era where video and imaging technology evolves at an unprecedented pace, audiences of sports and live events expect nothing less than immersive, compelling, and memorable experiences. More is needed for traditional methods to keep pace; they must evolve and exceed these expectations. At Quince Imaging, we bridge this gap by integrating cutting-edge technologies and reinventing how viewers experience events. 

Our dedication at Quince Imaging is unwavering. We are resolute in harnessing the latest technological advancements, aiming to elevate live event experiences to unmatched professional standards. Discover the technological trends we are leading in 2023 and beyond. 

1. Augmented Reality & Mixed Reality (AR/MR): Augmented and mixed reality technologies allow us to overlay virtual elements in the real world, creating immersive, interactive experiences for fans during live broadcasts.  These tools have grown in use outside the world of broadcast, and in to the in-venue experience and metaverse style experiences. Learn more about AR/ MR technology on service page, here.
2. Real-time Data Integrations: AI and ML have expanded beyond just a gimmick and begun to apply practical effects into the world of sports data.  As data points expand and become available in real-time, it opens up opportunities for new and unique uses of in-venue displays.  
3. Immersive Experiences: Growing off of the popularity of location-based experiences, the world of sports has begun to activate their concourse with immersive experiences, interactive displays, and high-fidelity pop-ups.  
4. Holograms: By creating realistic, three-dimensional projections, we provide fans with exciting, one-of-a-kind experiences.  Translucent displays, coupled with RGB laser projection technology and advanced 3D rendering techniques have steadily improved these effects.  
5. Advanced LED Volumes: Our state-of-the-art LED volumes offer unparalleled resolution and vibrant colors, making visuals come alive like never before.  These tools have propelled ICVX for player shoots, and supplementary content to new heights. Discover the latest in LED technology investment from Quince Imaging here.
6. Projection-Mapping: Our 50k projection mapping solutions can transform any surface into a dynamic display, adding an extra dimension of awe to your event.  The addition of RGB laser technology has only made these displays more compelling and vibrant. Learn more about projection mapping basics in our blog posts here. 
7. Motion Tracking: Our advanced tracking systems capture the minute details of movement, helping animate characters or objects in the virtual world with remarkable precision.